GEMFIVE
Hong Leong Group partners with Imaginato to create Lazada’s greatest competitor in Malaysia
The Challenge
One of Southeast Asia’s largest conglomerates, Hong Leong Group, wanted to launch an online marketplace for the region that offered quality, hard-to-find products for the exploding upwardly mobile class. Given the eCommerce boom in the region, precision and time-to-market was critical. The Group began an extensive half-year long search for an experienced full-suite, eCommerce partner that could implement a complex multi-fulfillment model marketplace in a short period of time.
The Solution
- Brand development
- Product strategy and roadmap
- Consumer web and mobile app design and prototyping
- Native iOS and Android mobile shopping apps
- Custom Magento marketplace core development
- Custom CMS implementation
- Complex payment integration and fraud check features
- Seller center for merchant order management
- Extensive 3rd party system integrations including ERP, WMS, CS, BI, 3PL, remarketing
- Multi-language support
- Custom Magento web services
- Scalable AWS infrastructure design, implementation, and support
- Site analytics and business intelligence platform integration
- Continuous sprint management and delivery
Key Screens
Design
Complete product design and prototype development.
Mobile Site
Fully customized responsive mobile site development.
Fulfillment
Custom support for multiple fulfillment model support including retail outright, dropship, cross-dock, and consignment.
Seller Center
Product catalog management and order management portal for drop-ship merchants.
Native Shopping Apps
Premium native iOS and Android Magento-integrated apps for discovery, buying and sharing products.
Payment Integration
Credit card, online banking, COD payment integrations.