Valve Store

Bringing game merch from a top name in online gaming to fans worldwide

The Challenge

With a community of millions of players, demand for Valve gaming merchandise was massive. The gamemaker looked to partners for building and operating their official online merch stores. Valve chose WeLoveFine, a licensed merchandise retailer, and Imaginato to bring the store online in time for their annual DOTA2 competition, The International DOTA 2 Championships.

The Solution

Imaginato’s dedicated agile dev team implemented a robust storefront featuring Valve merch with fulfillment management, ERP integration, and infrastructure auto-scaling capabilities to support the scale of Valve’s user base. Various payment, Steam social login, and analytics were just a few of the other features built into the platform.

Key Screens

Site Optimization

Site OptimizationSite OptimizationSite Optimization

Highlight

THE INTERNATIONAL WEBSITE
Highlight

Having just completed its 7th season, The International is the world’s largest DOTA 2 gaming tournament in the world with total prize pool of over 20 million.

Valve has chosen Imaginato to create the site and are currently working hard to make it a great success.

Components

TECHNOLOGY & SERVICES
Components

The Results

Valve’s The International Secret Shop and Valvestore have been serving the Valve fanbase for over 3 years with millions in revenue annually.

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